by Fish4Pets Ltd® a UK based business established for 20 years. They champion fish as the perfect protein for dogs and cats, and their products have a strong, loyal following amongst many vets, breeders, pet professionals and owners.
A diet of fish as the only animal protein can have huge benefits for companion animals.
Allergies and Intolerances – Pets can be allergic or intolerant towards any ingredient but there are some foods that are more widely problematic. Beef, chicken, dairy and some grains being the main culprits. Complete dry pet foods from Fish4Pets contain high-quality, natural ingredients and are grain free. Balanced, with a maximum of only 8 ingredients all recipes in the Finest range contain only fish as the animal protein.
Joints and Mobility – Fish is proven to support joint health in dogs and cats at all life stages. It’s rich in Glucosamine and Chondroitin, the building blocks of cartilage. Omega 3 fish oils are also effective at reducing inflammation and can be extremely effective at reducing the painful symptoms of conditions such as rheumatoid arthritis.
Combats Itchy Skin – Skin irritation and inflammation in pets can often be caused by a surplus of omega 6 fatty acids in the body, which are commonly found in vegetable oils and chicken fat. Omega 3 found naturally in fish can counteract the effects of omega 6 putting the body back into balance with its anti-inflammatory properties, helping improve the condition of the skin by reducing irritation.
Beautiful Shiny Coat – Fish oils promote the production of sebum, an oily waxy substance that lubricates. With increased levels of sebum, a pet’s skin becomes supple and hydrated and the hair is coated with a protective oily layer for a beautiful shine.
Growth and Development – Marine-sourced omega 3 is known to support growing joints, skin, coat, heart, brain and even eye development. A puppy fed a balanced, complete food diet of fish, rich in omega 3 will have the best start in life. Healthy and fuller for longer, so that puppies are happy, energetic and can learn to the best of their ability.
Can fish support dental health too?
The Fish4Dogs brand is most famous for original Sea Jerky treats, a tasty, white fish skin treat, naturally abrasive in texture which can help reduce plaque and control tartar. Available in six different shapes there is a size and shape to suit dogs of all ages and breeds. Made from 100 per cent dried white fish skin with nothing added, therefore it is naturally lower in calories than many other treats.
Sustainability
Fish4Pets only use quality, responsibly sourced fish not utilised by the human food chain in all their products.
They run a dedicated packaging and recycling management programme, actively cutting the amount of packaging used in all products and despatch methods. They are also committed to reducing their carbon footprint, improving water, energy, and waste management.
An award-winning range
So popular with UK dog owners, customers and readers of Your Dog, the UK’s leading pet dog magazine, Fish4Dogs Finest Complete Dry Food Range was recently awarded Your Dog Best Dry Complete Food 2024, pitched against 14 other leading premium brands competing for the accolade.
The company were also delighted to be awarded ‘Your Dog Best Treat 2024’ for the original Fish4Dogs Sea Jerky range, which was also highly recommended by readers as ‘Your Dog Product You Couldn’t Live Without 2024’. The treat is so popular with the dog-loving magazine readers, that it’s been recognised in the annual awards an impressive 8 times in the competition’s 15-year history.
Explore the range of Fish4Dogs and Fish4Cats products available to order from NVS.
The article was originally posted in The Cube magazine, February 2024 issue. Click here to read the magazine.
