Lintbells and Peter Purves launch #RescueYourRescue – a nationwide emergency fund-raising appeal that will urgently help pet rescue charities affected by COVID-19
Lintbells – the UK’s leading pet supplement company with a mission to keep pets active for life – has today announced the launch of a charity campaign that will raise vital funds for over 100 registered pet rescue charities across the UK.
Pet rescue centres are facing closure due to a lack of funding and lost revenue as a consequence of COVID-19. The loss of funds attributed to adoption fees, centre visits, charity shop sales and fundraising events has left the future of pet rescue charities hanging in the balance. #RescueYourRescue will urgently raise funds to immediately help safeguard the future of pet rescue charities and the animals that rely on them.
A rapid response is required to help protect the health and welfare of the nation’s rescue pets. Recent reports have stated that pet rescue charities are suspending the intake of animals, which could lead to pets being mistreated or abandoned.
Launched in support with veteran broadcaster and the legendary voice of Crufts, Peter Purves, who is a brand ambassador for Lintbells’ YuMOVE brand, #RescueYourRescue will encourage people who can afford to help to donate a minimum of £2 per person. Lintbells will immediately donate £10,000 to participating pet rescue charities.
Peter Purves said: “Pet rescue charities across the country support the welfare of animals that need our help the most. In these difficult circumstances, I’m appealing for animal lovers to work together to support these brilliant centres and the crucial work that they do. Every donation makes a difference, so please give what you can and help spread the word by engaging with the campaign on social media using #RescueYourRescue.”
Lauren Moore, Fundraising Manager, RSPCA Halifax, Huddersfield Bradford & District Branch said: “We are a local independent branch of the RSPCA so we have to raise our own funds to keep our animal centre running and look after the animals in our care. This is normally done through our fundraising events and income from our charity shops, but with the current COVID-19 crisis we have had to close our shops and cancel planned events and activities which has had a devastating effect on our funds. We’ve also been forced to close our animal centre and have cancelled any potential adoptions.”
Dr John Howie, CEO & Co-founder of Lintbells added: “Lintbells was established to support the health and well-being of pets and #RescueYourRescue will help safeguard the future of rescue charities. Let’s help protect the UK’s 250,000* animals that need our support.”
Quick example costs
It costs £500,000 per year to run an RSPCA pet rescue centre. £6 can feed a dog for a week and £10 covers the cost of food and board per pet**. That is why #RescueYourRescue is asking animal lovers who can afford to help donate a minimum of £2 per person.
*Number of animals in rescue centres attributed to a UK Government report, Feb 2019
**Costs attributed to the RSPCA
#RescueYourRescue is working with Virgin Money Giving to raise and distribute funds to over 100 pet rescue charities in the UK. Please visit https://uk.virginmoneygiving.com/page/RescueYourRescue select the charity you wish to help support, and donate.
Help us spread the word and raise vital funds by engaging with #RescueYourRescue online, on social media and by visiting www.RescueYourRescue.co.uk. Show your support by sharing the paw-fect high-five with your pet on social media using the #RescueYourRescue and nominate friends to donate too.
Together we can help safeguard the future of rescue centres and the animals that rely on them.