Paws For Cancer launches

A referral centre in Essex has launched a unique online animal “Paws for Cancer” awareness campaign. Southfields Veterinary Specialists, based in Basildon, has asked people to back the #pawsforcancer initiative by sharing images of their “cancer hero” pets on social media.

Cancer hero

All patients undergoing treatment for cancer at Southfields will receive a “cancer hero” bandana. Every month until January 2020, a prize hamper will be awarded to the hero showing off the most on social media wearing their bandana, with #pawsforcancer in the heading of each post.

Poster boy

Nine year-old Northern Inuit Zeus, who has twice undergone chemotherapy treatment at the practice – one of the leading centres in the UK for the treatment of cancer in cats and dogs – has been chosen as the poster boy for the campaign. Southfields oncology residency programme director Aaron Harper, a European and RCVS-recognised specialist in oncology who also holds the RCVS Certificate of Advanced Veterinary Practice (Small Animal Medicine), said: “Zeus is a remarkable character who really epitomises what this Paws for Cancer campaign is all about.”



In-text: (Vet Times, 2019)

Vet Times. (2019). Paws For Cancer launches. [online] Available at: [Accessed 24 Jul. 2019].