A referral centre in Essex has launched a unique online animal “Paws for Cancer” awareness campaign.
Southfields Veterinary Specialists, based in Basildon, has asked people to back the #pawsforcancer initiative by sharing images of their “cancer hero” pets on social media.
All patients undergoing treatment for cancer at Southfields will receive a “cancer hero” bandana.
Every month until January 2020, a prize hamper will be awarded to the hero showing off the most on social media wearing their bandana, with #pawsforcancer in the heading of each post.
Nine year-old Northern Inuit Zeus, who has twice undergone chemotherapy treatment at the practice – one of the leading centres in the UK for the treatment of cancer in cats and dogs – has been chosen as the poster boy for the campaign.
Southfields oncology residency programme director Aaron Harper, a European and RCVS-recognised specialist in oncology who also holds the RCVS Certificate of Advanced Veterinary Practice (Small Animal Medicine), said: “Zeus is a remarkable character who really epitomises what this Paws for Cancer campaign is all about.”
PAWS FOR CANCER LAUNCHES
In-text: (Vet Times, 2019)
Vet Times. (2019). Paws For Cancer launches. [online] Available at: https://www.vettimes.co.uk/news/paws-for-cancer-launches/ [Accessed 24 Jul. 2019].